How to sell Value in a nutshell
Rachele Soliera taught about:
- Customer knowledge to Customer Segmentation
- Job to be done – Customer needs: help to go below the knowledge surface and to connect with the unexplained motivations of our customers
- Choice and channel management
- Design and management of the sales network
- The logistics system for the physical distribution of products
Rachele Soliera
Business Design Consultant, Trainer and facilitator – Focusing on Sales & Marketing areas. Work on different markets, with a wide range of customers different in size and nature. Act both by myself and in partnering
Certified in
- LEGO® Serious Play® – Business Design an Design Thinking
- Enrolled in the Register of Professional Trainers AIF (Italian Association of Trainers)
- I developed the Sales Design Process®, a unique consultative an experiential Training Programm combining specific sales topics with very innovative methodologies and tools
Previous experience
19 years in Sales & Trade Marketing Dept of 2 large multinational Companies covering all the roles, from Sales Rep growing to Sales & Trade Marketing Director